How IKEA Ventured into the Indian Furniture Market
22.12.2024The journey of IKEA into the Indian market was a complex navigation of cultural adaptation, regulatory landscapes, and logistical challenges. IKEA's entry into India, driven by its vision of offering quality furniture at affordable prices, was marked by a series of strategic moves and partnerships. This article explores how IKEA adapted its global business model to cater to the unique dynamics of the Indian market. From navigating the regulatory environment to understanding local consumer behaviors, learn how IKEA became a key player in India's furniture industry. Discover the story behind the Swedish brand's successful venture into India.